Concept Coiffure’s Alfaparf Milano products, developed in close collaboration with leading hairdressers, are the fruit of their technical expertise and the technological breakthroughs achieved by Alfaparf’s Research.
The brand’s hair colour products are cutting edge. The color service made for a total look change or just to add light reflections, a bleaching or highlights service or gray hair coverage treatments are difficult choices to make needing the advice and dedicated work of an expert.
Kerat-in Cosmétique is a young and dynamic brand which aims at the innovation and quality. The company develops and markets cosmetic top-of-the-range and innovative products intended for the professionals of the hairstyle.
Specialized in the beauty of hair, their line is very complete, passing by hair straightening and its accessories to home treatments for customers who wish to maintain the hairdresser’s results.
Today, Concept Coiffure and Kerat-in Cosmétique present exclusively to you, the authentic Brazilian keratin hair treatment imported directly from Rio de Janeiro, Brazil.
A major repairing hair straightening treatment containing vegetal keratin and restructuring Cysteine, whose softening and smoothing hair effects are spectacular and last approximately 3 months.
Developed In Brazil early 2000 and recently introduced in Europe and North Africa, the Kerat-in Brazilian keratin hair treatment is part of the inescapable products.
The “Kerat-in Professionnel “products are subject to the French regulations and have been dermatologically tested and approved in laboratory.
A number of prestigious hair salons in France and all over de world testified us their confidence in selecting this specific keratin treatment.
We hope that you will come to Concept Coiffure to also choose Kerat-in Professionnel and to discover the art of keratin hair treatments.
WHAT IS SO SPECIAL ABOUT OLAPLEX?
We all know that coloring hair causes damage. Especially when using bleach (highlights, balayage, ombre or double process). This is because regardless of whether you get highlights (the process of removing color) or color, a colorist needs to “break the bonds” in your hair. This process is damaging. But since OLAPLEX is a “bond multiplier”, it will multiply and rebuild those bonds, lessening the damage and leaving the hair stronger and healthier than it would otherwise be.
WHY IS OLAPLEX IMPORTANT FOR BLONDES?
Going blonde involves bleach, so blondes are particularly susceptible to brittle, damaged hair and hair breakage. (You girls with double-process platinum hair know especially what it takes and the process involved). OLAPLEX will help with that damage/breakage. Plus, because its so effective in minimizing damage, your colorist may be able to take you lighter than would otherwise be possible.
MY HAIR IS [FILL IN THE BLANK], WILL IT WORK ON ME?
According to OLAPLEX, the company has “tested OLAPLEX on virtually every hair type and it works. Asian, Caucasian, African American, previously chemically processed and virgin”. What OLAPLEX won’t do is help seriously distressed hair.
CAN I USE OLAPLEX AT HOME?
OLAPLEX has one product for in-home use, OLAPLEX Hair Perfector No. 3. The product is meant for you to “use once a week to strengthen hair further or to use as a pre-treatment to a future chemical service”. (As we always advise, consult with your colorist before using any hair product).